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We're making it easier to return inkjet cartridges, too
We continue to devise innovative ways to encourage our customers to return inkjet cartridges to us. Among our initiatives:
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- In 2003, Lexmark’s European operations launched the most wide-ranging inkjet cartridge recycling pilot program in the industry. Every purchase of one of our highest volume cartridges in Europe includes a postage-paid return-for-recycle bag. Lexmark was the first manufacturer of new inkjet cartridges to introduce this concept to make it easy for customers to recycle.
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Lexmark is working with partners to expand our collection efforts around the world. In Australia, for example, we’ve teamed up with Planet Ark to keep used toner cartridges and inkjet cartridges out of the waste stream -- with more than 80,000 cartridges being collected within the first nine months of the program's inception. Lexmark works with Planet Ark and Close The Loop in Australia to ensure every cartridge collected is remanufactured or recycled — guaranteeing nothing ends up in landfills. Close the Loop is also providing recycling for other countries throughout Lexmark’s Asia Pacific region. In fact in 2003, Malaysia and Thailand provided incentive programs for ink cartridge returns with donations going to charitable organizations and local schools respectively for cartridges collected.
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Half a world away in Latin America, our successful relationship with the Cinemark cinema chain encourages customers—with the incentive of free movie passes—to bring empty inkjet cartridges to collection centers at the theater. And in South Africa, we’ve kept cartridges out of landfills and made consequent donations to orphanages through the Cotlands Recycling Initiative for Babies (CRIB).
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